We are dedicated to preserving traditional craftsmanship of Khowdi while fostering economic empowerment, rightful agency and recognition for the women artisans.
At Tavaru, we believe true craftsmanship is in itself a form of art. Our mission is to honour Khowdi as an utilitarian craft, revive with respect, integrity and modern responsibility, and nurture the women artisans who carry its legacy forward.
We are committed to empowering women artisans by building a self-sustaining, end-to-end ecosystem — by women, for women. Through consistent and meaningful work, we aim to celebrate and preserve the richness of local craftsmanship, showcasing not just the beauty and skill, but the deep cultural significance of this hand-quilting tradition.
Khowdi — once a humble necessity — is reborn through our lens as a living, breathing craft.
We see beauty in the utilitarian, dignity in the everyday artistry of the hands that make. At our core lies a respect for traditional knowledge, sustainable creation, and the artisans who bring meaning to every stitch.
At Tavaru, Khowdi is a celebration of the warmth, heritage, and intention stitched into form. Our women artisans are not just making khowdis — but through them, we’re keeping a tradition alive, and stitching its future into being.
BRAND VALUES
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From Utility to Craft
Khowdis have long served families of north Karnataka with warmth and function. We honour that legacy while redefining its place in today’s world — not as a relic, but as an object of culture, creativity, and craftsmanship. Every piece we make is made to be used, treasured, and passed on.
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Artisans as Artists
Our work begins with the artisan at the center — not as a worker, but as an artist and custodian of the ancestral knowledge of Khowdi. We celebrate their vision, skill, and individuality, ensuring their artistry is recognised, not just their labour.
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Slow by Nature, Sustainable by Choice
For us, sustainability isn’t an afterthought — it’s at the core of everything we do. From repurposing old saris to fabric scraps, using natural materials to ethical sourcing and thoughtful production, we aim to leave a light footprint while creating products that are made to last. Because for us, longevity is the ultimate form of responsibility.